Freelancer vs Agency: Which Should You Hire?

freelancer vs agency

Freelancer vs Agency – start with the basics

Freelancers are individuals who work for themselves and can choose where, when and what they want to do. Freelance workers usually have a variety of skills that allow them to find clients. Freelancers can work on a project-by-project basis or as full-time employees. Some of the freelancing platforms are Legiit, Upwork, Fiverr, etc.

An agency is a professional company having a team of individuals and catering to different or same services and dividing the role within themselves.

When you’re starting your business, you need to make decisions quickly. The key to making the right decision is understanding the pros and cons of each.

What Is A Digital Agency?

A digital agency is a company that offers a full range of digital marketing services. These services could be any digital services like website design and development, content marketing, search engine optimization, social media marketing, email marketing, and mobile marketing.

A digital agency is a group of experienced marketing professionals with well-polished skills that are managed by an authoritative system.

Where one is not allowed to pick any project on their own; instead the authority assigns them a particular task to work upon.

Agency Pros

There are many costs and benefits to both but a decision needs to be made.

After making endless mistakes in my effort to bring on some extra marketing help, here are some pros and cons for freelancers versus a digital agency.

  • Agencies offer a wide range of services, such as web designing, SEO, development, marketing and more.
  • They are experienced in many different industries and have the knowledge to help your business grow.
  • They usually have a team of professionals who specialize in different areas of your business’s needs.
  • In most cases, you can be sure that the agency you choose will provide quality work and ensure that all deadlines are met.
  • Agencies often have competitive rates and you can save money by working with them long-term.
  • Agencies are usually equipped with more resources than freelancers and can often offer greater support.
  • They are able to handle complex projects better than freelance developers, who may not have the same level of experience or expertise.
  • You don’t have to worry about freelancers dropping your project

Agency Cons

Agencies have many advantages over freelancers, but there are also disadvantages.

  • They can be more expensive than freelancers, but they may offer better quality work.
  • Agencies can also be more demanding and less flexible than freelancers, who are often willing to work on shorter deadlines and for lower pay rates.

There are many different types of agencies and each has its own benefits.

The most important thing to consider when choosing an agency is the team you’ll be working with.

It’s also important to research the specific services offered by the agency and make sure they fit your needs.

Finally, it’s important to decide on a budget and timeline for your project.

Who Are Freelancers?

Freelancers are self-employed people who offer their services to many clients at one time.

Freelance Pros

  • Individual freelancers set their own rates, which are often reasonable.
  • If your project needs more talents, you can hire and manage them, unlike an agency where you have to manage a team.
  • Since you can directly communicate with your freelancer, you can be involved in the whole process.
  • If anything is unclear, the freelancer can ask you questions and you can answer right away.

Freelance Cons

  • There can be an issue if you are in a different time zone from your freelancer and if an emergency happens.
  • It is easier to go through a project manager who watches the team than individually checking each freelancer.

Now that you know the pros and cons of freelancers and agencies, how do you choose which one is right for you and your growing business?

How to Make the Right Decision for Your Business

Here are some tips to help you make the best decision for your business.

Check the size and urgency of the project. If the digital agency is suitable for it, then –

  1. Decide what you need from a digital agency.
  2. Evaluate your project needs and see which type of agency is best for you.
  3. Ask for a consultation to get started.

If a freelancer is better for your project, then –

  1. Ask the freelancers to show their portfolios.
  2. Go through the portfolio and check if their work is really worth the pay or not.
  3. Ask them to make sure that the work will get completed within the deadline.

Now, let’s compare freelancers and agencies in various aspects.


A freelancer will have a specific skill in a particular industry whereas an agency could have different services as it includes different people with different skills. So, if you’re looking for a one-stop solution, an agency is the answer.


The service of a freelancer is generally more personalized and a freelancer could adjust according to your time need but in the case of an agency, mostly it’s rigid and they won’t be able to change their working time just for you.

Although, the overall service and smoothness are better with an agency rather than with a freelancer. For instance, you will get an organized payment link working with an agency but it won’t happen in the case of a freelancer.


As we talked about the flexibility of freelancers and an agency earlier too. Agency is generally rigid regarding their working time duration, payment, etc but freelancer in most case is more flexible.

Freelancers tend to have a flexible schedule, which can be an advantage or disadvantage.

Agency work is more transparent and has the ability to track various metrics in order to measure success.


So, the price point is a bit obvious. An agency will charge higher than a freelancer as an agency has the responsibility of a team whereas a freelancer is alone.

Also, an agency has an office and pays rent, electricity bills, etc whereas a freelancer doesn’t have one.

Also, an agency usually uses more tools compared to a freelancer which increases their pricing. So, in a nutshell, a freelancer is cheaper than an agency.


Both freelancers and agencies could be great for your project but it really depends on the size and nature of your project.

Go with an agency if –

  1. The project size is really big.
  2. You don’t want to waste your time managing an individual.
  3. It’s urgent and you want to have quality results.

Go with a freelancer if –

  1. You have comparatively less budget.
  2. You’re okay to give time to manage the freelancer.

That was all for this blog post. Hope you liked this post on freelancer vs agency.

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